PTI Advisors is a boutique consultancy dedicated to helping organizations perform at their best, transform for the future, and innovate for lasting impact. We specialize in guiding and mentoring SMEs and medium-sized enterprises through strategic planning, digital transformation, AI integration, sustainability with effective communication.
We bring a wealth of experience from diverse sectors, including tech manufacturing, med-tech, NGOs, education, and community-based organizations. We are passionate about aligning performance with purpose, ensuring that our clients not only achieve their business goals but also contribute positively to society and the environment.
🌍 Our Mission
At PTI Advisors, our mission is to empower organizations to navigate change effectively, embrace sustainability, and foster innovation. We believe that by aligning performance with purpose, businesses can achieve lasting success and make a meaningful impact on the world.
Paul Ellingstad
Co-Founder and Managing Partner
Paul is a seasoned leader and fractional executive with a rich background in strategy, communications, marketing, innovation, sustainability, AI, transformation, and change management. As the Managing Partner of PTI Advisors, he brings a global perspective to strategic planning and sustainability initiatives.
He is an award-winning strategist and communications leader with over 20 years of global experience working with senior leaders in private, public and civil sectors. He has led strategic relationship building and high-impact communications across Fortune 500 companies, international NGOs, and public institutions, including in roles such as Chief of Staff and head of communications for HP’s EMEA enterprise sales division. He has extensive experience working with academic institutions in the US, Europe, and Africa, including forging formal collaboration and bilateral as well as multilateral partnerships. He also has extensive experience working with technical and engineering teams coming to market.
Paul has built and managed global teams and stakeholder networks, supported board-level engagement, and led partnerships with organizations including multiple UN agencies, the Aspen Institute, World Economic Forum, and Oxford University’s Said Business School. A seasoned mentor and advisor to rising leaders, Paul is known for helping purpose-driven professionals refine their personal brand, strengthen professional networks, and build influence across sectors. His work has been featured in the Harvard Business Review, Stanford Social Innovation Review, and Fast Company.
Siobhán Normoyle
Co-Founder and Director
Siobhán Normoyle co-founded PTI Advisors in December 2015, bringing a wealth of experience in strategic consultancy digital transformation and organizational development . As a Business Project Manager, Siobhan thrives on connecting people and technology to deliver meaningful, lasting change. With a background in leading large-scale supply chain and CRM system implementations across both public and private sectors, Siobhan focuses on supporting small and medium-sized businesses through mentoring and short-term consultancy.
She works with SMEs to review business strategy, processes, and technology—identifying practical improvements that drive growth, boost efficiency, and future-proof operations. Whether you’re exploring digital tools, AI, or ways to embed sustainability and circular economy thinking into your business, Siobhan bring a hands-on, collaborative approach, passionate about solving problems, building strong client relationships, and helping businesses unlock their next stage of success.
Mobilizing a Team of Experts
PTI Advisors embrace not only the gig economy but also the belief in convening the best team for the specific situation/project/need at hand. With an extensive network of experts and specialists in leadership, change, innovation and other areas of experience and expertise, PTI will consult, propose, engage and lead a project team that meets the specific needs and expectations of our clients. For more insight on who we work with and how we bring the best talent together for your specific needs, let’s talk.
📣 Let’s Work Together
If your organization is ready to perform better, transform with intention, and innovate for the future, PTI Advisors is here to support you.
A downloadable pdf overview of PTI Advisors: Partner with PTI Advisors_042025